Founded in 1921 as a "Workshop for the processing of brass and nickel silver sheet metal, with foundry", Alessi
has always stood out for the high quality of its products. In almost a century of history, the company has gradually evolved to become one of the leading "Factories of Italian design", capable of applying its expertise and excellence in design management to many different product types.
Newness, freshness and poetry dominate the aesthetic/constructive approach developed by the Campana brothers, Fernando and Humberto, for their Blow Up series, in which the form of the objects is created by the play of shapes and spaces generated by the steel rods put together almost at random. The theme is as recognisable here as it is in many of the designs by the talented Brazilian pair.